It’s an understatement to say that photography is filled with variables. Every step of the process, from the initial capture of the image to the production of a final print, contains a minefield of variables that are often counterintuitive and each seemingly awaiting the opportunity to wreak havoc on your photographic project. Compounding the problems imposed by the technical variables is the jargon that has been 100+ years in development. Getting started in photography encompasses the learning of a new language.
The good news is that although digital photography has brought new tools and jargon to the craft, the basic issues remain unchanged.
Image File Formats
When you initially unpack your digital camera and go through the set up procedure, one of the steps is to select a file format to be used when storing the image on the camera's data card. Depending on the camera these selections are usually JPEG, TIFF and RAW. If this is your first experience with image formats, making a specific choice might not seem all that important. However, it is.
For the purposes of this post and to remain consistent with a practical approach for the uninitiated, these are the differences to be aware of:
- Both JPEG and TIFF formats are fully processed digital images generated by your camera, and stored on the memory card when the picture is taken. These images have had corrections and modifications in sharpness, tone, density and color applied.
- JPEG files are digital images, but the file itself has been sent through a data compression program. This means when the file is created, varying amounts of image data have been compressed to reduce the image file size depending on the degree of compression you specified when setting up your camera (low, medium or high). The good news is that you can store more images on your memory device, but in the process some potentially important image data may have been sacrificed – not so good. Generally speaking, any time compression is applied to an image file, something is lost and image quality suffers. The resulting image is never quite as complete as the original uncompressed version. The JPEG format is an image quality versus file size trade-off you must consider.
- RAW is the most recent of the file formats. In this format, an actual image is not generated when the picture is taken. Instead, the image data that the camera “saw” when the exposure was made is sent to a digital file. This file is then made up of all the raw data necessary to make an image. The image itself is not created until you open the file in a RAW image processor. Some digital cameras provide multiple options for the RAW file that attaches a JPEG file (of various quality levels) for use as a preview or sharing image.
- TIFF and RAW files are considerably larger than JPEG files. Makes sense, more data larger files.
If you are itching for more technical clarification on these file formats, start with your camera manual, and then look through some of the reference material available on technical web forums. (dpreview.com is an excellent forum for this advanced level of detail.)
For the purposes of this primer and based on my shooting and digital darkroom experience, I strongly suggest the following:
- If your image editing software, like Adobe’s Photoshop, supports RAW format, use it!
- If you have no way of importing and working with a RAW camera file then first choose TIFF and lastly JPEG.
- On most cameras you are afforded the option of shooting in RAW mode plus a JPEG file with it. If for some reason you need JPEG files, I recommend this option.
By selecting RAW as the file format, you have automatically given each of your images a second opportunity at life. The first time was in your camera when you determined the exposure, and now you can make final adjustments to every tonal and quality component of your image as it is imported into your image editing program by the RAW image converter.
If you have saved your image in RAW format, you will also benefit a second time as you become more proficient with image editing software. You will always be able to reopen your original RAW file (containing all the original image information) and apply your new skills. As RAW image converters continue to improve, you will be able to take advantages of these advancements with your older RAW files.

Shown above is the "Image Quality" menu on a Nikon D200. All modern DSLRs will have a similar menu option to establish the file format for storing your images. The yellow highlighted selection is my normal file format choice. I capture a RAW image file PLUS a small JPEG file to use as a quick reference image. Now I have the best of all worlds. A RAW file that takes advantage of my camera's full resolution capability and captures all the critical image information (unmodified), as well as an accompanying JPEG file for previewing and sharing over the Internet, email, etc. The downside is by electing to save two files for every image, I am using more data card storage space per picture. Read on.
Image File Sizes
Any file format you select requires sufficient memory space to store the image before being transferred to your computer. Obviously, the larger the file the larger the memory device required. It’s likely that you are using a digital camera capable of producing images of 6 to 12 megabytes in size. This is the first indication of the memory required to store each image. The Nikon D200 is a 10 megapixel camera and will be used here to demonstrate the storage requirements. The actual size of each RAW image captured by the D200 is nearly 16 megabytes in size. Doing the math, a standard 1 megabyte compact flash card is capable of storing approximately 60 RAW image files. This is a serious consideration when you’re about to embark on a photographic expedition. Take plenty of data cards.
As a result, estimating the number of images that will be taken during a photo session based on the file format selection determines the number of memory cards needed. Professionals estimate their shooting needs, but they also make a habit of carrying a laptop computer on long assignments as insurance. In this way, images stored on memory cards can be downloaded to the computer at the end of each day. The memory cards can then be cleared to be used repeatedly throughout the event.
The silver lining is the declining price and the ever increasing storage capacity of these memory devices. With the ability to reuse memory cards to store thousands of pictures, the cost of a digital film frame is far less than traditional film. Another reason for taking more than one shot of each picture. Digital film is cheap.
I hope this post provides you a starting point as you determine the best file format(s) for your shooting needs. If you have questions or comments, you know where to find me.









